Makers and retailers competed in 10 categories, including one just for retailers. Every maker should be very proud to put these into the world.” I was impressed to realize that every design shared a heartfelt quality, articulated in the maker’s true voice, that I can’t recall seeing so consistently before. “I was impressed to see makers across the board truly pushing the envelope in terms of visual artistry and carefully considered copy, all with an eye toward comforting and connecting us in these crazy times.ĭuring judging, my eyes teared up more than once, and I gave out a lot of perfect scores. “This year’s group of 194 entries are very special,” enthused Schwartz. Sarah Schwartz, editor of Stationery Trends and The Paper Nerd.Chelsea Shukov, co-founder of Sugar Paper.Audrey Woollen, founder and creative director of Urbanic Paper Boutique. JudgesĪ small but esteemed group of judges reviewed the entries: This year’s entries numbered at 194, a significant increase over the 2020’s 137 entries. To keep everything fresh, all entries needed to be introduced after Jan. In the spirit of community, the competition was open to any greeting card maker who wholesales. The competition is held in conjunction with the industry’s annual greeting card focused trade show, *Noted: The Greeting Card Expo, which will be held virtually May 20-21, 2021. The Greeting Card Association (GCA) has announced the finalists in the second annual Noted *Noted Products Awards Competition.
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